Friday, December 5, 2025

Nursing Home Ownership Transparency: CMS's New Rule Promises Accountability, But Is It Enough for Seniors and Families?


In a long-overdue move toward accountability, the Centers for Medicare & Medicaid Services (CMS) is ramping up requirements for nursing homes to disclose detailed ownership information, a step experts say could lead to more targeted audits and enforcement actions against facilities that deliver substandard care. The rule
requires skilled nursing facilities (SNFs) to submit comprehensive ownership data through the Medicare Provider Enrollment, Chain, and Ownership System (PECOS). Starting January 1, 2026, providers must identify not just direct owners but also influential business associates and related parties, with this information feeding into public tools like Care Compare by summer 2026. For readers of the Aging-in-Place Planning and Elderlaw Blog, this development is a double-edged sword: It holds promise for weeding out problematic operators, but its actual impact on quality and consumer choice remains uncertain amid implementation hurdles and historical enforcement gaps. We've addressed the topics of ownership and for-profit/non-profit many times,  but there is no more effective planning than proactive prevention.  In the worst cases, we offer readers tips, tricks, strategies, and tools to evaluate risk factors such as ownership and select the 'best' of available care options. This article introduces the new rule's key elements, evaluates whether it's a meaningful reform or mere window dressing, and offers strategies for seniors and families to leverage it while steering toward the safer shores of aging in place.
The Rule in a Nutshell: What CMS Is Requiring and Why Now
The CMS ownership transparency rule, finalized in late 2024 after years of delays, requires nursing homes participating in Medicare or Medicaid to update their enrollment forms (CMS-855A) with granular details on ownership structures. This includes:
  • Direct and Indirect Owners: Anyone with a 5% or more ownership stake, including private equity firms or REITs.
  • Related Parties and Associates: Managers, board members, and entities with financial influence, even if not formal owners.
  • Revalidation Process: Facilities must resubmit data off-cycle, with the first wave due January 1, 2026, and ongoing updates every 30 days for changes.
The goal? Shine a light on opaque chains that operate hundreds of homes, where ownership complexity has shielded poor performance. CMS will integrate this data into Care Compare, allowing consumers to see links between owners and quality ratings. The rule stems from post-COVID scrutiny, in which OIG audits revealed that 24% of facilities failed staffing standards amid ownership shifts.Meaningful Reform or Window Dressing? A Critical Look
On paper, the rule is a win for transparency.  Even if the federal government gridlocks or slows the pace of reform to a standstill, states appear to be stepping in "just in case," considering bills and regulations that force transparent ownership, with Maine and Oregon leading the way. 
But critically, it's window dressing without teeth: Implementation delays (from August 2024 to January 2026) and vague "influential associate" definitions burden providers without guaranteeing action. For seniors considering facilities, it may flag risks, but it's unlikely to prevent falls or ensure sufficient staffing levels. Besides, the industry's history is a pattern of short-term improvement after regulators shine a light on a facility's substandard quality, followed soon afterwards by a return to the same substandard quality that first caught regulators' attention.  Ultimately, it's meaningful for informed choice but insufficient for systemic change, reinforcing why aging in place outshines institutional care.Conclusion: Transparency as a Tool, Not a Panacea
CMS's ownership rule is a step toward light in dark corners, but families deserve more. While this article has provided a thorough overview of the developments and strategies, it is by no means comprehensive. The landscape evolves rapidly. Readers must remain vigilant. By combining awareness with proactive planning, families can safeguard independence and thrive as they age in place. For support, consult a professional.  Your security depends on proactive engagement.

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